Bumble is Niamh's lifelong family nickname. 
 
Since Niamh can remember, she has been affefctionately called Bumble by her family and close family friends.
 
 Alongside Niamh's nickname, she has a running theme of flowers throughout almost all of her product photography for modish- thus the birth of the Bumble's Nector Necklace- featuring Niamh's favourite colours.